Service · 03

Performance media,
built on unit economics.

Google, Meta, LinkedIn and TikTok — run by people who care about CAC and LTV more than dashboards. Creative, audiences, landing pages and bidding, treated as one connected system.

What we do

Every lever
that moves CAC.

Bidding gets you ten percent. Creative, audiences and landing pages get you the other ninety. We work all of them.

Paid Search

Google Ads, Performance Max, Microsoft Ads. Account structure, query mining, bid strategy and feed optimization for ecommerce.

Paid Social

Meta, LinkedIn, TikTok. Audience strategy, creative testing systems, full-funnel campaign architecture and incrementality.

Creative & landing pages

The creative production cadence and landing-page testing that most agencies treat as someone else's problem. We treat it as ours.

Barcelona skyscrapers
How engagements evolve

Three phases.
Always tied to revenue.

Paid is fast — both in feedback and in failure modes. We structure engagements to match: tight loops early, longer horizons once the unit economics are stable.

Phase 01 · Diagnose

Account audit & baseline

Where is spend leaking? What's the real CAC by audience and creative? We baseline the account against what good looks like in your category.

Phase 02 · Restructure & test

Foundations & first wins

Account restructure, audience cleanup, conversion tracking fixed, first creative test wave. Most accounts see CAC drop in the first 60 days.

Phase 03 · Scale

Compound spend, hold CAC

Scale spend without CAC drift, expand to new channels and audiences, ongoing creative production. This is where ad accounts that look the same on the outside start producing radically different P&Ls.

-42%
Cost per acquisition

DTC retailer. Account restructure, audience cleanup and creative iteration over six months.

+157%
ROAS on Google Ads

Marketplace client. Performance Max restructure plus feed optimization, scaled with stable margin.

FAQ

What people ask before starting.

What's the minimum monthly spend?

We typically start engagements at €15k/month media spend or above. Below that, the math on agency fees vs. in-house rarely works in the client's favor.

Do you produce creative?

Yes. Creative production cadence is part of every engagement — usually a mix of motion graphics, static and UGC. We can also slot into existing creative teams when that's the better fit.

How do you measure incrementality?

Geo holdouts, brand search lift, MMM where budget allows. We're skeptical of last-click reporting and we'll say so on day one.

Can we run paid alongside SEO?

Strongly recommended. Paid tells us what converts, SEO defends those terms organically. The two share data and feed each other.

What's the contract length?

Three-month minimum, then month-to-month. We don't lock clients into long contracts — if the work isn't producing, you should be free to leave.