Case Studies

Real growth,
measured.

Every engagement starts with three specific KPIs. We measure those every month and report on them honestly — including the months where the curve doesn't move.

+10%
GEO · AI citation rate

Indeed.

+14%
SEO · Organic sessions

Microsoft: GEO/SEO optimized page.

-40%
Paid Ads · Cost Per Lead

Medsir.

Case studies

Recent
engagements.

GEO / AI Visibility — Indeed France & Germany +10%

Increasing AI citation frequency for Indeed's career content

Challenge

Indeed wanted to increase its visibility in AI-generated search results for students and professionals starting a job search or career transition. The objective was to strengthen Indeed French and German career sites as a trusted source for career advice queries such as CV creation and motivation letter guidance.

Our GEO Optimization

We identified high-demand career queries such as "how to write a simple motivation letter" and restructured articles to better match user intent and AI readability. This included:

  • Optimizing titles and semantic structure
  • Adding dedicated sections (examples, templates, structure)
  • Implementing FAQ blocks answering key user questions
  • Adding article highlights for easier AI content scanning
  • Strengthening internal linking across Indeed's career cluster pages
Results
  • +10% increase in AI citation frequency across GPT and Perplexity
  • Growth in AI Share of Voice on career-related queries
  • Stronger topical authority around job search and application advice
  • Reinforced Indeed's visibility as a trusted career guidance platform in AI-driven search
SEO — Microsoft Teams +14%

Lifting organic traffic on Microsoft Teams across 9 markets

Challenge

Microsoft aimed to increase organic traffic to its Microsoft Teams product pages across 9 strategic markets: China, Japan, Brazil, France, Germany, UK, India, Mexico, and Australia. Despite strong brand awareness, these pages were underperforming in search engines, limiting their ability to capture high-intent users and support product growth through organic channels.

Our SEO Optimization

We implemented a comprehensive on-page SEO optimization strategy, including:

  • Optimization of meta tags and page titles to better align with search intent
  • Enhancement of on-page content structure and keyword relevance
  • Improvement of internal linking to strengthen page authority and navigation
Results
  • +14% increase in organic traffic over 12 months on optimized pages vs +9% on non-optimized pages
  • +3% conversion of organic visits to trial download
  • Improved visibility across multiple international markets
  • Stronger contribution of organic traffic to product acquisition
Google Ads — Medsir -40%

Generating qualified clinical trial opportunities across Europe

Challenge

Medsir needed to attract researchers, biotech companies, and healthcare innovators seeking support for clinical trials in Europe. The challenge was identifying high-intent searches linked to active treatment projects while filtering out broader academic and healthcare queries with low commercial value.

Our Google Ads Optimization

We developed a search strategy focused on qualified clinical research demand:

  • Identification of high-intent clinical trial keywords
  • Segmentation by project maturity and lead quality
  • Country-specific campaigns adapted to local terminology and search behavior
  • Continuous optimization of ad messaging and landing pages
  • Testing of webinars, white papers, expert consultations, and contact forms
Results
  • -40% cost per lead in 12 months
  • +15% landing page conversion rate
  • 4% CTR across targeted campaigns
  • Higher volume of qualified opportunities from researchers and biotech companies
  • Scalable acquisition framework deployed across multiple European markets
In their words

Real Growth, Measured:
What Our Partners Say

"Working with Experts Marketing on the Microsoft project for 5 years yielded exceptional results. Their technical SEO mastery drove a 14% growth in organic reach across 8 global markets, while directly improving our bottom line with a 3% increase in Free Trial conversion rates."
Jaroslav Pavlik · Project Manager · RWS-Moravia
"I have worked with Experts Marketing on the Microsoft SEO project. Their SEO/GEO best practices offered a fresh approach that had been implemented and improved by 14% the number of organic traffic for the Chinese market."
Yansong Sun · Chinese Localization Specialist
"Experts Marketing helped us for our SEO & backlinking launch in Spain. They implemented a clever approach to get strong backlinks from high authority Spanish websites. Thanks to their work we get some good visibility in Google for the most competitive queries."
Johary Rasolofomanana · Head of Product & Growth · Liora
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