
Link popularity is an important part of search engine optimisation because every search engine a heavier weight as a part of their ranking algorithms. The more interaction you will have, the better you will rank for competitive keywords.
One of the most important factors that is going to determine where your website will actually rank on the search engines is undoubtedly a link building campaign. This can be explained as a "measure of how many quality inbound links are pointing in to a particular web site." Search engines favor this concept; an extensive link building campaign must be in place in order for well established placement.
The reason why links are important and a good indicator of search engine placement is quite simple. Link popularity can dramatically increase traffic to a particular web site. Not only will traffic be transferred from the linking website, but also Google Page rank which is the measure of importance of your website. This is rated between 0 and 10 the higher the Page Rank the stronger the website.
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