With the current economy downturn some new revenue streams need to compensate your revenue loss. Increasing your average basket value is one of the key leverage to optimise your sales.
Ancillary revenue is playing a key role to extend your revenue opportunities by offering complimentary services to your core products and brand such as traditional travel products (insurance, hotels, cars...), fees and in flight products (check in, baggages, seat selection,...).
But the exiting part is in front of us...
In order to leverage brand awareness and massive traffic, a new trend is emerging towards online retail model
“Arthur is knowleadgeable about the online ancillary revenue business. His experience at Eurostar and at Vueling, both best in class in ancillary revenue per passenger is a unique and focused combination for a hard worker professional like him” Vicens Marti, Chief Commercial Officer, Vueling Airlines
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