Studies show that 25% of costs spent in mobile AdWords campaigns are wasted due to a lack of optimisation. The keys needed to build effective mobile campaigns are in fact different and more specific compared to desktop. Whether you intend to set up your first mobile campaign or you want
Email marketing is widely used by ecommerce platforms to extend their visibility, acquire news customers, and establish a bond trust between companies and clients. The proportion of websites that optimise their campaigns and take advantage of the latest technical opportunities is however still low. Follow our advice to get your
One of the firsts concerns raised by our clients is the feeling of lack of control over their digital corporate identity. The main request we receive is to build a strong strategy for them to gain online visibility, leading to revenue increase but also to a growth in their customers’
The majority of your traffic come from search engines, and Google knows it. Google often uses its notoriety to pressure online content editors in order to make the web faster. A quick loading time is an important characteristic to improve your website’s ranking, even more now that mobile connections have
According to last Email Marketing Attitude (EMA) study published by the SNCD, 38% of the 1.200 users consulted have felt encouraged to visit a website after receiving a commercial email. More than 35% find nowadays campaigns relevant, that is 5% more than in 2014. Emails are not about to leave
Last year’s great mystery was to know if search queries made on mobile would surpass those made on desktop. It has now been confirmed by Google in one of its blog report. According to the company: more Google searches take place on mobile devices than on computers in 10 countries
SEO experts agree: Internet is going local. Google increasingly exploits targeted data to provide the most relevant result according to your geographic position. New C2C models represented, among others, by AirBnB and involving local communities are as well arising. Those businesses really are forming new social networks. Because of this
When it comes to changing web usages, Google knows how to use its quasi monopoly situation. This is the great power of Google, and we are grateful as long as it values user experience. Starting november Google will no longer assign its mobile-friendly label to websites displaying massive app interstitials.
Search engines are going local. Google Pigeon update in July 2014 has changed our way of seeking information. Local content, addresses, phone numbers, business opening hours, reviews, definitions: all data is findable straightaway on Google first result page. HTML5 has brought new ways for search engines to collect those infos.
HTML5 and CSS3 brought new functionalities allowing flexible layouts and creative designs. 2015 marks the dawn of a new “One Page” era: unique interface website are emerging all around the web. However one page websites don’t go easily hand in hand with SEO. Will you sacrifice your ranking for the