Email marketing is widely used by ecommerce platforms to extend their visibility, acquire news customers, and establish a bond trust between companies and clients. The proportion of websites that optimise their campaigns and take advantage of the latest technical opportunities is however still low. Follow our advice to get your
One of the firsts concerns raised by our clients is the feeling of lack of control over their digital corporate identity. The main request we receive is to build a strong strategy for them to gain online visibility, leading to revenue increase but also to a growth in their customers’
The majority of your traffic come from search engines, and Google knows it. Google often uses its notoriety to pressure online content editors in order to make the web faster. A quick loading time is an important characteristic to improve your website’s ranking, even more now that mobile connections have
According to last Email Marketing Attitude (EMA) study published by the SNCD, 38% of the 1.200 users consulted have felt encouraged to visit a website after receiving a commercial email. More than 35% find nowadays campaigns relevant, that is 5% more than in 2014. Emails are not about to leave
Search engines are going local. Google Pigeon update in July 2014 has changed our way of seeking information. Local content, addresses, phone numbers, business opening hours, reviews, definitions: all data is findable straightaway on Google first result page. HTML5 has brought new ways for search engines to collect those infos.
HTML5 and CSS3 brought new functionalities allowing flexible layouts and creative designs. 2015 marks the dawn of a new “One Page” era: unique interface website are emerging all around the web. However one page websites don’t go easily hand in hand with SEO. Will you sacrifice your ranking for the
Your content’s quality define your expertise and give credit to your business’ reliability. However investing time and money in your content is not worth the effort if your ROI doesn’t follow. Presence on the Internet is another path to profitable growth: every aspect of link building should be considered in
2015 marks the dawn of a new SEO era. After successive updates in its search algorithm, namely the “Mobilegeddon” update in April 2015 and the “Quality Update” in May, Google has brought user experience (also known as UX) forward. Do you know its real value? Why